{"id":193,"date":"2022-08-17T15:00:14","date_gmt":"2022-08-17T15:00:14","guid":{"rendered":"https:\/\/www.maisetechnology.com\/?p=193"},"modified":"2022-11-09T20:21:34","modified_gmt":"2022-11-09T20:21:34","slug":"the-importance-of-having-an-email-newsletter","status":"publish","type":"post","link":"https:\/\/www.maisetechnology.com\/2022\/08\/17\/the-importance-of-having-an-email-newsletter\/","title":{"rendered":"The Importance Of Having An Email Newsletter"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-14823\" src=\"\/wp-content\/uploads\/2022\/08\/newsletter-resized.png\" alt=\"\" width=\"300\" height=\"225\" \/>Most business owners understand the importance of being active on at least one social media channel.\u00a0That&#8217;s fine as far as it goes, but have you considered supplementing your social media presence with a good, old-fashioned newsletter?<\/p>\n<p>Of course, when we say newsletter, we&#8217;re not talking about something you print and mail to your customers but rather something you publish electronically and email.<\/p>\n<p>Not many companies do this anymore and that&#8217;s a real shame. While social media is fine, a regularly published newsletter can be a powerful companion to your online presence and can have several benefits.<\/p>\n<p>First and foremost, it makes you stand out in the minds of your customers because again, not many companies are doing that anymore.<\/p>\n<p>Second, whether you publish every two weeks or once a month, it gives you an opportunity to reach out to your customers at regular intervals. That keeps you on the collective minds of your customers.\u00a0 If they&#8217;re thinking about you, they&#8217;re apt to head to your website or brick and mortar location the next time they need something.<\/p>\n<p>Third, if your newsletter contains case studies or if it highlights the ways in which your company is responding to industry changes, it sends a clear message that you&#8217;re an authority on the topics you&#8217;re writing about. Everybody loves doing business with experts because experts really know what they&#8217;re doing.\u00a0 It gives your customers peace of mind and confidence when they buy from you, and that makes them more likely to do so.<\/p>\n<p>Finally, it&#8217;s a great way to give people who have done business with you before a sneak peek of upcoming products or services you plan to release, which makes them feel like they&#8217;re one of the insiders.\u00a0 They&#8217;re in the know in ways that people who don&#8217;t get your newsletter simply aren&#8217;t, and that helps to create a powerful connection.<\/p>\n<p>All that to say, if you don&#8217;t yet have a company newsletter, you may want to give serious consideration to starting one.\u00a0 Done well, it will help your company in a wide range of ways.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Most business owners understand the importance of being active on at least one social media channel.\u00a0That&#8217;s fine as far as it goes, but have you considered supplementing your social media presence with a good, old-fashioned newsletter? Of course, when we say newsletter, we&#8217;re not talking about something you print and mail to your customers but&hellip;<\/p>\n","protected":false},"author":2,"featured_media":194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[12,23,13,16,24],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Importance Of Having An Email Newsletter | Maise Technology<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.maisetechnology.com\/2022\/08\/17\/the-importance-of-having-an-email-newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance Of Having An Email Newsletter | Maise Technology\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Most business owners understand the importance of being active on at least one social media channel.\u00a0That&#8217;s fine as far as it goes, but have you considered supplementing your social media presence with a good, old-fashioned newsletter? Of course, when we say newsletter, we&#8217;re not talking about something you print and mail to your customers but&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.maisetechnology.com\/2022\/08\/17\/the-importance-of-having-an-email-newsletter\/\" \/>\n<meta property=\"og:site_name\" content=\"Maise Technology\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-17T15:00:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-09T20:21:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.maisetechnology.com\/wp-content\/uploads\/2022\/08\/newsletter-resized.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"maisegroup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta 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