Businesses can significantly benefit from utilizing social media as a marketing tool. With billions of people using social media worldwide, it presents a unique opportunity to reach potential customers and grow your business. To get started, creating a social media marketing plan is essential. This will help you identify your target audience, set goals, and…
Social media marketing is an effective tool used to promote your company online. Many people use social media channels to promote products or services; however, companies can also use social media to generate leads without advertising on search engines like Google. In addition, companies with blogs and social media pages might run sponsored posts on…
Considered to be social media for professionals, LinkedIn is an invaluable tool for millions of people all over the world and a great way to make a wide range of professional connections. Unfortunately, hackers and scammers are aware of this fact and tend to gravitate to it as well. They are hoping to take advantage…
An increasing number of scammers are using social media to target victims and relying on social engineering tricks to convince people to part with their personal information or money. The problem has grown serious enough that the FTC (Federal Trade Commission) has issued a formal warning to consumers. According to a recently released FTC report:…
Recently Twitter’s CEO stepped down. Since then, the company has been gearing up to make some changes that many of the industry’s insiders regard as long overdue. The first of these changes has now been rolled out with the company modifying its privacy policy and outlining new rules related to the sharing of pictures and…
If you’re not an Instagram user you may not have heard of ‘Stories.’ They are vertical photos or videos with a duration of no more than fifteen seconds per clip. You can post multiple 15 second clips in a row as well. The unique part is that they vanish after 24 hours of posting. Stories…
Recently one of the biggest companies on the web got a name change when the Facebook CEO announced that the company would henceforth be known as ‘Meta.’ Here’s what you need to know: First and foremost nothing at all will change about the company’s iconic social media platform. It will still be known as Facebook.…
If you use Facebook then you are no doubt aware that recently the company experienced an outage that took the site offline for several hours. Many people initially assumed that the company had been hacked. However as the outage continued there were none of the telltale signs of an attack. The outage impacted all of…
Several months ago, Facebook announced a new feature that would be coming soon to Messenger. Initially, the company didn’t set a timetable for the often asked for delete functionality, but it recently made its way into the code base and is now ready for use. Granted, it’s got limitations, but is a big step in…